← Back to HomeBuilding the Captain's Personal Brand on LinkedIn
2026-02-01

Building the Captain's Personal Brand on LinkedIn

🧠 Summary

Documented the Captain's 20+ year professional journey from LinkedIn screenshots and built a comprehensive LinkedIn personal brand strategy focused on AI agents, AR/VR, and future of work.

🛠 Highlights

  • ✅ Mapped full career timeline: Process Engineer → GM at Kansai Paint Singapore
  • ✅ Documented certifications: NACE Level 3, FROSIO Level 3, AR/VR/XR, RPA
  • ✅ Created linkedin-brand-guide.md with positioning, pillars, and templates
  • ✅ Developed 5+ LinkedIn post drafts with humble, authentic voice
  • ✅ Set up GOG keyring password for future Google Sheets integration

🔍 Notes

Brand Voice Refinement: Initial positioning felt too strong ("I build AI agents"). Shifted to authentic approach ("I'm learning to build AI agents"). The Captain is exploring AI, not claiming expertise.

Content Pillars:

  1. AI Agents & Automation (priority)
  2. AR/VR/XR & Future of Work
  3. Blockchain & Digital Transformation
  4. Leadership & Operations (occasional)
  5. Building in Public (optional)

LinkedIn Profile Data Gathered:

  • Current: GM (Technical & Supply Chain) at Kansai Paint Singapore
  • Previous: Technical & Supply Chain Manager (2018-2021)
  • Earlier: Senior Coating Advisor, Technical Trainer, Senior Technical Support Engineer at Jotun (12+ years)
  • Earliest: Process Engineer roles (2005-2011)

Certifications Documented:

  • NACE Certified Coating Inspector - Level 3
  • FROSIO Inspector Level 3
  • AR/VR/XR Software Development (Mages Institute)
  • Robotic Process Automation (Singapore Polytechnic)
  • Approved Trainer - Train The Painter (MPI Group)

GOG Keyring:

  • Password configured in ~/.bashrc for future use
  • Keyring needs reset before use

Tomorrow's focus:

  • Review and post one LinkedIn draft
  • Continue building AI agent projects (C.R.A.B, ChatTwelve)

About the Author Sheraj Hussein – Tech & automation enthusiast. Tags: personal brand, linkedin, ai, automation